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SEO Tips & Tricks

Truthfully, it's the last thing in the world I want to do. But when other so-called sales experts use their colleague's work as their own, it needs to be addressed. It's wrong to steal. And, to me is even wronger (if that's a word) to dupe unsuspecting clients into thinking you're a...
Social Media plays an important role in how people use the Web these days. That is already affecting the way many people work, into their personal lives. In 2014, eMarketer estimates that 65% of all U.S. Internet users use social networks. We know that Google now uses the algorithm of ...
Here there are some recommendations on how to promote your UK SEO with the help of region-oriented sites. It goes without saying that trying to find a specific or certain kind of service you are looking from a local company will mean that they would have had to have localized their SE...
Embedding tags in books is probably the most obvious way to connect print content with online content so it's surprising more book publishers are not following Rough Guide's lead. Their new coffee table book, Earthbound: a Rough Guide to the World in Pictures is tag-enabled.Each image ...
There's been a lot published and dissected over the value and methods for successful corporate blogging, and the intersections between corporate and employee use of social media. What's not been discussed much is the application of Systems Engineering Methodology, within the Informatio...
That's the word from veteran SEO expert Heather Lloyd-Martin SEO is not about creating a website sausage overstuffed with key words and phrases. It’s all about creating relevant and compelling content that transforms you into a thought leader who can become a trusted provider. You can...
An exact match domain name is a web address with the same EXACT words in it that make up a popular search. As an example, I have these two (at the moment, I use for nothing more than testing). OK – you can forgive search engines for thinking a 100% relevant web address might be indicat...
Google used to say something along the lines of getting links from sites relevant to your website (now Google says tell the world about your site)You see it doesn’t matter if your site has earned links from some industry respected, related by theme, sites around the world:
Some companies want to rank for diferent things and certain links and strategies achieve different results. That’s the end of link building for beginners month on the Hobo site – hope you found it useful. I’d thought I’d close mentioning you really should have a specific goal every ...
If you like our DIY seo guide, Del.icio.us it! A sort-of-beginners-guide to on-site and on-page seo FAQ. I think you could read these (about) 30 posts and go away and create a successful site. I deliberately steered clear of things that might be a bit gray, and I assume you’ve done you...
blinkx, the world's largest video search engine, today announced a technology partnership with Votan Research Corporation, a research and development organization that develops technologies for visual interactive telecommunication and information sciences. Votan creates advanced techno...
Some traditional companies create Press Releases and don’t think for a minute how these could be used to successfully promote their website when syndicated online. If you do a lot of these, don’t just send out your press releases without considering a link-to strategy for your compa...
The answer is yes, suprememly well in terms of promoting your site rather than improving your website ranking in Google. The question is, where you syndicate your articles to, and in turn, which news and press outlets pick those articles up for maximum exposure, and also if those artic...

Free Search Engine Optimisation Tips By Hobo.

Links From Unrelated Sites

Free Search Engine Optimisation Tips By Hobo. Links From Unrelat...
The problem with trying to answer such a generic question is that not all directory sites are treated equally. Some are good sites, and some are spam. Inbetween the vast majority of directories are just so wide in depth and so narrow in keyword diversity and so strung out in terms of p...
Say you see an old site that is ranking in Google for a lot of terms and there is an opportunity to buy that dmain and redirect it to your site – will you keep those Google rankings? I’ve not actually bought someone else’s domain for a long term myself, but I’ve redirected plenty. The ...
So, remember way back when I pointed out Google would read a lot of characters in your title? Perhaps that’s not the case now! In the case I’m showing Google has bumped the title completely and it’s affecting the site badly. There are H1s on the page (multiples too) – but perhaps if...
Google has launched Google Latitude For Iphone – a service that lets you tell your friends where you are. Big brother has landed You control who gets to see your location and where on the map you appear to others. Today, we’re releasing Google Latitude for iPhone and iPod touch, a...
Almost finished linkbuilding for beginners month at Hobo to keep the summer traffic slump at bay – I actually scheduled the posts today as I normally do before I get bogged down in client work during the week. I thought it would be cool to have a linkbuilding frequently asked que...
You will see a lot of people bemoaning other people nicking their content and using it to power crappy spam sites plastered with Adsense. While this is a real concern, generally speaking I don’t mind people republishing my content (on this site anyway – hey it’s creative commons seo an...
By now everybody knows internal linking is very important – it gives you a chance to add keywords into your link profile and lets users navigate your website via contextual links. Wordpress self ping trackbacks in comments are a different beast though and if we are to believe the recen...
A lot of seo will say avoid reciprocal links becuase they are less benefit today. Some years ago it had seemed apparent that ranking improvements via reciprocal linking strategies had been to a large extent nuliified. I remember reading in the forums something like a 90% reduction in ...
If you’re reading this months Hobo linkbuilding tips, you’ll see that I laid down a strategy for getting good backlinks. I thought it was worth a post specifically on finding suspended accounts with Google. I really don’t want to cause other sites trouble, so most of my tips you’ve got...
Only last week I used a very simple method to get 500 links from a PR 5 site with over 3000 links to it. Yes a REAL site. Best of all, I’ve used the same method to contact 10 other sites with exactly the same request about the exact same matter. I’ve used this method quite a bit over t...
Buying links that are search engine friendly is against Google TOS. If you buy links to take the risk Google will penalise you (from a reduction in your toolbar pagerank, up to removing your site from it’s index). If buying links was innefective, it wouldn’t be against Google TOS. T...
Here’s a quick strategy to get quality links anyone can do – it’s white hat and gets you pagerank, trust, authority and rankings. Depending on the type of niche you’re in, you may have to go slightly off-topic in your linkbuilding efforts, but these are real quality links – the type SE...
A whole lot of programs have sprouted to get into this anticipated market although monetizing model itself has not materialized. Some of the more popular programs that I have come across are TweetDeck,Tweetie, Seesmic, Twitpic, Hootsuite etc. While some run on browsers others are us...
Quick note from my iPhone — my friend (and my wife’s high school classmate) Kevin Mullet told me over the weekend that he had just been approved for Google Voice. I was SO jealous! If you haven’t explored what it will do — you need to take a look, and apply, r...
Do you know how much time your staff are spending on Twitter? Join in with me as I optimise a member of my web design teams productivity, and even have a say what I greet him with in the morning. The rise of Twitter as a social networking / promotion tool is well documented, even ...
There’s a reason I don’t take linkbacks from SEO clients from their site to boost my own sites ranking in Google even though I’m missing a big trick SEO companies use to rank their own sites. We only take linkbacks from web design clients and even then sometimes I nofollow it and usual...
This of course has an impact in writing your titles for pieces you want linked to – especially for those with a habit of taking the article title and linking it to the page. Most are aware a title should be under 70 characters to have maximum impact in Google. From a test I did, Google...
A (Nearly) Bulletproof Web Design & Development Project Checklist for clients and designers. If you’re aiming to agree a fixed price for the development of the website, as we do, ensure the project goes smoothly before you start, by communicating with your client at the outset. They...
Last week was a big traffic week for me.  I had a trifecta of posts that happened to pull in a bunch of traffic, which turned me into a stats addict.  In looking at the log files, I wanted to see where the search traffic was coming from and the associated search terms.  There was [...]...
I am Robin Van Auken, founder of The Omnibus, an alliance of writers and editors, digital publishers, historical researchers, public relation specialists, graphic artists and web designers. Organized in 2001, it has kept its mission clear: To help our members and our clients preserve, ...
Over the next few months I hope to interview carefully chosen executives who I believe will have an impact on how companies optimize revenue. I was lucky enough to come across Socialcast, a young company based in San Francisco, Ca...
Having used both sites for about two weeks, there is still a great deal I am learning to do with both Ulitzer and Ning, but a reader asked if I would do a quick comparison, so I will.
Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella. While you’re enjoying the beach or a barbecue this 4th of July weekend, take a few minutes to ponder how effective content marketing can make you independent of the old-fash...
Learn how the professionals get their web pages to the top of the search engines for the keywords they target.
We are very excited to bring to you Rebel Brown's Positioning eBook It's Not About You Anymore. Rebel Brown is a go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. She has helped to define, position and launch ...
Since there are lot many websites that are activated on the internet on the daily basis, it has become to market them regularly. The search engine marketing and SEO are the tools generally used to do the marketing of the websites on the internet. However, the online market is also as d...