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From the Blogopshere
 Dean Piccirillo Makes a One-Person Blog-powered Website Look like a Major Corporate Presence Online
Building a solid business blog-powered website is challenging for all of us. But it’s even more difficult for anyone who lives in the financial services universe.
Because financial se...Oct. 8, 2009 07:11 PM EDT Reads: 720 |
 Effective content marketing online drives Chris Griffith’s blog powered website to number four on search rankings.
You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample...Oct. 2, 2009 09:15 AM EDT Reads: 533 |
 Google News rolled out small changes to its user navigation today, which I realized as I lost my menu options which have been there for the past eight years on the right upper corner of the page. I usually do a daily search on keywords "advertising industry" then I change my result set...Oct. 1, 2009 03:15 PM EDT Reads: 711 |
 It turns out that the four of us think different things about Twitter, as Tim indicates in this brief article. My own view is overall quite positive, but compound. I don’t think Twitter is “closer than anything we’ve seen before” to an ideal conversational medium. Twitter conversations...Sep. 25, 2009 06:30 PM EDT Reads: 772 |
 Amazon releases the ability to share EBS snapshots so others can utilize and consume your data, irrespective of format. But EBS is more than just persisted data. It is a whole mechanism to allow for quickly taking snapshots of your data partition and then mounting that partition elsewh...Sep. 24, 2009 11:00 AM EDT Reads: 966 |
 Internet Explorer, particularly versions 6 and before, are the bane of any web developer's existence. The Internet Explorer versions Microsoft produced during the competion-free era between when Netscape died and Firefox came on the scene are masterpieces of monopolistic neglect. IE 5 ...Sep. 24, 2009 10:00 AM EDT Reads: 1,009 |
 RIAbiz.com recently discussed the findings of an August 24-25, 2009 Investment News survey conducted on the Twitter habits of the financial-advisory community. Not surprisingly the survey reveals that "a mere 14.9% of financial advisers say they communicate with clients or colleagues ...Sep. 23, 2009 07:30 AM EDT Reads: 2,537 |
 Your company’s online popularity, reputation and ultimately success is derived from two core things – what you say, and what others say about you. Let’s address these communication elements as “attributed source information” (ASI). “Attributed” from the perspective that there is in fac...Sep. 22, 2009 10:24 AM EDT Reads: 1,085 |
 This is part three of a five part series on the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become “world of mouth” and recommendations truly craft your online and...Sep. 21, 2009 05:45 PM EDT Reads: 1,102 |
 I just read the rumors that Yahoo is trying to unload Zimbra, which it acquired 2 years ago for a whopping $350 million. Why? Maybe because technology matters. "..Yahoo bought the company to goose that business, whose main rival has been Google (GOOG)–along with using Zimbra technology...Sep. 21, 2009 05:45 PM EDT Reads: 885 |
 I hope you were able to connect with your personal fan club and ask the questions posted in the first part of this process, Personal Brand and Word of Mouth – Part 1. It’s important that we research where we are in our personal brand and word of mouth in order to effectively move forw...Sep. 21, 2009 05:30 PM EDT Reads: 1,242 |
 Wow. I’m impressed. For the past few days, Gmail has been hanging when I try to attach a file. It doesn’t matter what type of file it is or how big it is. More times than not, it hangs. The hang happens as soon as Gmail shows the bar that displays the percent loaded. I have to force-qu...Sep. 21, 2009 03:15 PM EDT Reads: 1,014 |
 An event marketing professional uses strategy to develop a program; either by buying into a sponsorship of a large existing program (like the Olympics OR like the Vans Warped Tour) or to develop an event that meets the target demographic of the client. Promoting an event is a completel...Sep. 19, 2009 09:00 AM EDT Reads: 853 |
 Keeping your brand alive and well on the Web isn't as easy as it looks. There are few things as important as your reputation, and in the Web 2.0 economy, your reputation is increasingly tied to your web presence. So keeping the website up, available, and responding quickly is critical ...Sep. 18, 2009 11:00 PM EDT Reads: 2,382 |
 Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground...Sep. 18, 2009 09:30 PM EDT Reads: 1,450 |
 There are different opinions on these sites, but I focus on raw functionality not hype. By working daily to learn the nuances of how these social media tools work together, I have been contacted by professionals I would have never met through my own network.
All of these tools are i...Sep. 16, 2009 10:00 PM EDT Reads: 4,128 |
 Okay, I've had about enough of this mindless, self-serving, me-me-me focused spamming. It was bad enough when it happened via email. Now it's happening with alarming frequency on LinkedIn, Twitter and Blogs. Can't people restrain themselves? Do they really think that pelting people wit...Sep. 16, 2009 02:00 AM EDT Reads: 916 |
 I live 11 minutes away from Teterboro Airport in New Jersey. Friday evening I took a Cessna Caravan for a short 45-minute flight to Martha's Vineyard. This was my first trip to the island. I didn't do any research and had false expectations based on my long-time love affair with the is...Sep. 14, 2009 10:30 PM EDT Reads: 3,502 |
 The 2009 Jewish Bloggers Conference has ended. It was something of a mixture, with many signs of improvement, but the conference still has a ways to go to reach maturity.It was good enough Sep. 14, 2009 09:00 AM EDT Reads: 807 |
 First, there are reasons to think that the raw exposure of sins and self-embarrassments at Facebook and other such sites won’t have a directly proportional effect on the quotient of nastiness. It will certainly provide a greater trove for those who are intent in wreaking havoc on peopl...Sep. 12, 2009 05:00 PM EDT Reads: 818 |
 Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards. How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these te...Sep. 12, 2009 02:15 PM EDT Reads: 758 |
 Do you need it or not? Most socialites using twitter would quickly tell you that repeated messages from the same user is quite annoying. The average business person is thinking, How do i get one and which one is the best for my company. To fully understand the answer you would have to ...Sep. 11, 2009 07:00 AM EDT Reads: 1,489 |
 We've talked about how easy it is to create digital dirt, but are you "listening" to make sure that your personal brand isn't tarnished? I'm going to talk about three free tools you can use to monitor your own name 1) Google Alerts - make sure to set up Google Alerts to email you when ...Sep. 9, 2009 10:45 AM EDT Reads: 799 |
 Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. And while it's daunting to keep track of how far we've come in the past few years, it's absolutely staggering to imagine what New Media wi...Sep. 9, 2009 10:00 AM EDT Reads: 846 |
 Over the weekend I went through this process to check out a prospective partner, and ran into some good news and bad news. The good news is that this company has clearly embraced the idea of expanding its footprint by using a variety of offline and online marketing tactics and propert...Sep. 9, 2009 09:45 AM EDT Reads: 866 |
 This afternoon I was sitting in a meeting discussing a potential upcoming marketing campaign to target developers. It’s a great concept, and I am looking forward to seeing it come to fruition. However, during the course of the discussion, it became clear that ad buys would be the pri...Sep. 8, 2009 09:00 PM EDT Reads: 989 |
 There's a terrific colloquy between Google and Geoff Nunberg in response to Geoff's critique of Google's handling of the metadata attached to the books Google is digitizing (which I blogged about here). It's fascinating for its content, but also very cool as a conversation between a ...Sep. 8, 2009 09:00 PM EDT Reads: 659 |
 Every time a new search engine pops up, bloggers, journalists and analysts get all worked up about its potential (or otherwise) to be a ‘Google Killer.’ I’ve written about this before, and really can’t understand the apparent obsession with ‘killing’ a company that’s continuing to do r...Sep. 8, 2009 07:00 PM EDT Reads: 747 |
 Geoff Nunberg has a fantastic post warning about the poor quality of the metadata attached to the books Google is scanning into its soon to be dominant-to-the-point-of-monopoly digital library. Apparently, the attempt to gather metadata automatically from the scans has resulted in the ...Sep. 8, 2009 11:00 AM EDT Reads: 384 |
 Because Chris had reviewed “Collapse of Distinction,” he and I have shared a dialogue. He’s interesting, smart, funny, and profound. In other words, an extraordinarily cool guy. I noticed that he was having a Tweet-up…an in-person “get-together” for people who follow one another on Twi...Sep. 7, 2009 11:00 PM EDT Reads: 1,359 |
 I must confess I am very new to Ulitzer as an online channel of social communication media. But I am delighted about its raison d'être. However, I cannot help but ask these questions: Is Ulitzer the beginning of a new trend or the ultimate death of journalism? Or is it the glorificatio...Sep. 6, 2009 11:00 PM EDT Reads: 4,158 Replies: 1 |
 As I was doing my regular SEO optimization tasks here at Orchestra, I came across a site that literally made me laugh out loud. This site is a glowing example of what NOT to do when trying to attract traffic to a website. Below you will see a screenshot of the site. In... Sep. 3, 2009 02:00 AM EDT Reads: 569 |
 An important milestone just got passed by Google – one of the big enterprise identity management vendors out there – Quest Software (full disclosure: I am working for the company) – has added Google Apps as a directory to which they can provision identities and access.
One might arg...Aug. 27, 2009 10:01 AM EDT Reads: 1,261 |
 Twitter is a communication platform that helps businesses stay connected to their customers. As a business, you can use it to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, par...Aug. 26, 2009 12:00 PM EDT Reads: 1,579 |
 ..or, what I did on my twitter vacation the other day. This brief break from |
 The announcement of Google’s new engine “Caffeine” could not have come at a better time. In light of the current Bug Battle competition, we have decided to add Caffeine to the lineup of search engines to test.
The competition is roughly halfway through (testing ends ...Aug. 12, 2009 11:00 AM EDT Reads: 648 |
 About two months ago, I put together a post on the five ways professional services firms should use Twitter. From a readership standpoint, that post represents one of the all-time top five posts on Marketing Trenches. More importantly, we received a number of emails from professional...Aug. 12, 2009 10:30 AM EDT Reads: 1,017 |
 Some may question if a given URL can be ugly, but to Google and other search engines, a URL can be as ugly as the shirt your grandmother gave you on Christmas. Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, t...Aug. 6, 2009 03:00 PM EDT Reads: 484 |
 Microsoft recently released a new search engine called Bing. This search engine is supposed to go head to head with Google, although in my opinion, this Bing vs. Google war is not much of a war at all. While Bing and Yahoo may be able to fight the good fight against each other, Bing is...Aug. 6, 2009 02:15 PM EDT Reads: 575 |
 In the spirit of fairness, I am determined to defend the marketers who make these types of statements. Here’s what Will left out - often times these misguided comments originate from an agency, consultant or service provider that the company has put its trust in. So let’s look for so...Aug. 6, 2009 12:00 AM EDT Reads: 1,093 |
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