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 <title>From the Blogopshere</title>
 <link>http://search.sys-con.com/</link>
 <description>Latest articles from From the Blogopshere</description>
 <language>en</language>
 <copyright>Copyright 2009 Ulitzer.com</copyright>
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 <lastBuildDate>Fri, 11 Dec 2009 15:20:04 EST</lastBuildDate>
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 <title>Enterprise Search Web Parts Are Still Sealed</title>
 <link>http://search.sys-con.com/node/1216012</link>
 <description>I am pretty passionate about Enterprise Search and with MOSS 2007 I saw customers really struggle because wildcard search was not offered out of the box and most of the web parts in Microsoft.Office.Server.Search.WebParts are sealed.

Luckily, the most important one CoreResultsWebPart was in fact not sealed and I was able to hack together a wildcard search solution by inheriting it and using some hacky reflection.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1216012&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 10 Dec 2009 08:20:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1216012</guid>
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 <title>Google Goggles</title>
 <link>http://search.sys-con.com/node/1214256</link>
 <description>This is just too cool.



Even if it doesn&#039;t work well — I&#039;ll try it out later — the concept is great, and the video is a great work of product marketing: clear, exciting, and ratcheting up the vision click by click.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1214256&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 08 Dec 2009 10:13:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1214256</guid>
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 <title>Wave on Ulitzer: Confessions of a Google Wave Fanboy</title>
 <link>http://search.sys-con.com/node/1130684</link>
 <description>Like many who were given early Google wave sandbox accounts, I didn&#039;t see the purpose at first. The rather buggy javascript laden interface was actually kind of slow and at times cumbersome and worst of all crashed my browser all the time. This was for the most practical of reasons, I didn&#039;t know anyone else using the platform and it was an alpha that was changing on practically an hourly basis.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1130684&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 07 Dec 2009 18:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1130684</guid>
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 <title>Why Does Everyone Want to Be Your SEO BFF?</title>
 <link>http://search.sys-con.com/node/1208274</link>
 <description>If you are like me, you are regularly receiving unsolicited email from various quarters, telling you about the latest and greatest SEO solutions on the planet. Just buy the book, or guide, or download the promotional whitepaper and this expert will offer you the latest &quot;Secrets&quot; to search engine success.Google it. At last count I saw millions of results! Well, it&#039;s not a very well-kept secret anyway. One reason for the mysterious &quot;secret&quot; is simple: Google and other search engines do not publish their algorithms, and they are known to change without notification. Another reason, of course, that everyone is clamoring for the top spot, is because that&#039;s where the eyeballs track. Plus, if you monitor your placement closely, you&#039;ll find that it will change at least somewhat, even from one day to the next.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1208274&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Fri, 04 Dec 2009 17:45:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1208274</guid>
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 <title>Success with a Sitemap!</title>
 <link>http://search.sys-con.com/node/1200414</link>
 <description>&lt;br&gt;&lt;p&gt;Four or five years ago if you said to your web guru, &quot;let&#039;s make a&lt;a href=&quot;http://www.scholesmarketing.com/internet-marketing-essentials-website-optimization-ebook/&quot; mce_href=&quot;http://www.scholesmarketing.com/internet-marketing-essentials-website-optimization-ebook/&quot;&gt;&lt;img src=&quot;http://www.scholesmarketing.com/Portals/52640/images//sitemapblog.jpg&quot; mce_src=&quot;http://www.scholesmarketing.com/Portals/52640/images//sitemapblog.jpg&quot; alt=&quot;get my website found &quot; title=&quot;&quot; style=&quot;&quot; align=&quot;right&quot; border=&quot;0&quot; hspace=&quot;&quot; vspace=&quot;&quot;&gt;&lt;/a&gt; site map!&quot;  You&#039;d probably end up with a quaint-looking single web page that had a list of links and categories indexing your site.  You can still find these from time to time.  As it turns out, &lt;a href=&quot;http://www.apple.com/sitemap/&quot; mce_href=&quot;http://www.apple.com/sitemap/&quot;&gt;Apple still has one&lt;/a&gt;, go figure.  As you may recall, this was yet another alternative to a search engine, to help visitors find your content.  Not your grandfather&#039;s web code, the &quot;site map&quot; of the 21st century, however, is something a bit different but with the same goal of helping visitors find your content, albeit in a bit more &quot;high tech&quot; fashion.&lt;br&gt;&lt;/p&gt;&lt;h4&gt;It&#039;s XML not HTML&lt;/h4&gt;So we are talking &lt;a href=&quot;http://en.wikipedia.org/wiki/Sitemap#XML_Sitemaps&quot; mce_href=&quot;http://en.wikipedia.org/wiki/Sitemap#XML_Sitemaps&quot;&gt;XML sitemaps&lt;/a&gt;.   These sitemaps are &lt;i&gt;somewhat&lt;/i&gt; similar to the old-fashioned kind, they are a list of links and web pages, but in a special structured format, one that Yahoo! and Google know how to scoop right up.  It takes search engines time to spider through your regular site menu, and you&#039;ve just given them an easy shortcut, and they like you for that.   Also, these files include time stamps and change frequency, this meta data also tells search bots how frequently they should revisit your site to check for updates.  Pardon me while I sample a bit for you:&lt;br&gt;&lt;br&gt;&lt;img src=&quot;http://www.scholesmarketing.com/Portals/52640/images//code.gif&quot; mce_src=&quot;http://www.scholesmarketing.com/Portals/52640/images//code.gif&quot; alt=&quot;sample sitemap code&quot; title=&quot;&quot; style=&quot;&quot; align=&quot;left&quot; border=&quot;0&quot; hspace=&quot;&quot; vspace=&quot;&quot;&gt;&lt;br&gt;&lt;h4&gt;&lt;br&gt;&lt;br&gt;&lt;/h4&gt;&lt;p&gt;You are probably thinking, &quot;yikes, does my techie guru have to keep that stuff updated?&quot;  The answer is yes, but the good news is really that no one need keep up your entire sitemap &lt;i&gt;manually&lt;/i&gt;.  There are many tools out there to generate these for you.  Really -- don&#039;t ever even &lt;i&gt;think&lt;/i&gt; about coding it manually!&lt;/p&gt;&lt;h4&gt;&lt;/h4&gt;&lt;h4&gt;Creating Sitemaps&lt;/h4&gt;If you are using blog software like Typepad or Wordpress, it&#039;s typically a &lt;a href=&quot;http://everything.typepad.com/blog/2009/11/add-google-sitemap-typepad.html&quot; mce_href=&quot;http://everything.typepad.com/blog/2009/11/add-google-sitemap-typepad.html&quot;&gt;built-in feature&lt;/a&gt; or an easy &lt;a href=&quot;http://wordpress.org/extend/plugins/google-sitemap-generator/&quot; mce_href=&quot;http://wordpress.org/extend/plugins/google-sitemap-generator/&quot;&gt;plug-in&lt;/a&gt;.  Many hosted services like &lt;a href=&quot;http://www.scholesmarketing.com/hubspot-inbound-marketing-certified-partner/&quot; mce_href=&quot;http://www.scholesmarketing.com/hubspot-inbound-marketing-certified-partner/&quot;&gt;Hubspot&lt;/a&gt; provide this automatically, but if not, there is software that will generate the XML tags for you.  After which, just upload the &quot;sitemap.xml&quot; to the root of your site.  That&#039;s right, search engines are looking for &quot;sitemap.xml&quot; in the root of your web site.  So when you are done, you should see: &lt;a href=&quot;http://www.yourdomain.com/sitemap.xml&quot; title=&quot;www.yourdomain.com/sitemap.xml&quot;&gt;www.yourdomain.com/sitemap.xml&lt;/a&gt; which will yield a file that looks somewhat like the paste-in above.   Google has &lt;a href=&quot;http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators&quot; mce_href=&quot;http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators&quot;&gt;a fabulous listing of sitemap resources&lt;/a&gt;, something I&#039;ve returned to again and again.   If you do have access to a web guru, he or she may want to look at programmatically automating using any of those items list in the &quot;Server side programs&quot; grouping.  However, most running a small static site, without the benefit of automatic generation of sitemap.xml, may find any of the &quot;Downloadable Tools&quot; or &quot;Online Generators&quot; useful.  In the past, I&#039;ve had pretty good luck with &lt;a href=&quot;http://gsitecrawler.com/&quot; mce_href=&quot;http://gsitecrawler.com/&quot;&gt;GsiteCrawler&lt;/a&gt;, but don&#039;t take my word for it, try others and see what works for you.  Also don&#039;t forget:  if you are managing a static site, you&#039;ll want to submit your sitemap to Google via &quot;&lt;a href=&quot;https://www.google.com/accounts/ServiceLogin?service=sitemaps&amp;amp;passive=true&amp;amp;nui=1&amp;amp;continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;amp;followup=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;amp;hl=en&quot; mce_href=&quot;https://www.google.com/accounts/ServiceLogin?service=sitemaps&amp;amp;passive=true&amp;amp;nui=1&amp;amp;continue=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;amp;followup=https%3A%2F%2Fwww.google.com%2Fwebmasters%2Ftools%2F&amp;amp;hl=en&quot;&gt;Web Master Tools&lt;/a&gt;,&quot; a service that is a MUST for marketing and web professionals alike.&lt;br&gt; &lt;br&gt;&lt;h4&gt;Sitemaps and SEO&lt;/h4&gt;It can take many days for a search engine to locate all the pages in a large site.  Especially if your site employs Flash or fancy javascript drop-down menus.  By creating a sitemap you can do quite a lot to address this challenge.  But, having the sitemap in hand is also a chance to analyze your site in terms of Search Engine Optimization and your &lt;a href=&quot;http://www.google.com/sktool/#&quot; mce_href=&quot;http://www.google.com/sktool/#&quot;&gt;marketing keywords&lt;/a&gt;.  So, once your site map has been generated, take a good look at it.  Do you see any of your keywords as part of the URL&#039;s?  Your marketing keywords should be part of your web link schema, and if not you are missing an opportunity.  Think of it this way, if you&#039;ve never seen that web page before, does the URL at least give a &lt;i&gt;hint&lt;/i&gt; of what the web page is about?  So the quick lesson here is that site maps should be presenting the search engine with your most important marketing keywords, as they will also contribute to your ranking and to the goal of &lt;a href=&quot;http://www.scholesmarketing.com/internet-marketing-essentials-website-optimization-ebook/&quot; mce_href=&quot;http://www.scholesmarketing.com/internet-marketing-essentials-website-optimization-ebook/&quot;&gt;helping visitors find your content&lt;/a&gt;. &lt;br&gt;&lt;br&gt;&lt;br&gt;&lt;img src=&quot;http://feeds.feedburner.com/~r/TheScholesKnowsMarketingBlog/~4/SEB3yY9daUo&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1200414&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 25 Nov 2009 15:45:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1200414</guid>
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 <title>Search Across Your S3 Buckets with CloudBerry Explorer PRO</title>
 <link>http://search.sys-con.com/node/1200571</link>
 <description>In CloudBerry Lab we are always thinking how to bring more value to our users. Since we use Amazon S3 heavily ourselves it is easy sometimes to identify things that will make CloudBerry Explorer a better tool and the ability to Search for a specific data is one of them.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1200571&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 25 Nov 2009 11:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1200571</guid>
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 <title>When the Crowd is Racist at Google</title>
 <link>http://search.sys-con.com/node/1200481</link>
 <description>If you search Google Images for &quot;Michelle Obama&quot; (no quotes), the first image you&#039;ll see is a poorly photoshopped picture of her as an ape.

You&#039;ll also see a Google Ad on that page that links to Google&#039;s explanation of why such a blatantly racist photo is the top-ranked one at ...&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1200481&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 25 Nov 2009 07:30:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1200481</guid>
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 <title>SEO Tips from a Guy Who Doesn’t Know SEO</title>
 <link>http://search.sys-con.com/node/1199084</link>
 <description>Aside from not blogging recently, I have been spending alot of time speaking with folks in the online marketing space as I work on building the go-to-market strategy and machinery for VMTurbo.  One area which I knew little about when I started having these discussions (although now I do know a little bit [...]&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1199084&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 24 Nov 2009 11:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1199084</guid>
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 <title>Halifax&#039;s DIME closes deal to roll lifestyle screen network in Atlantic Canada chain drug</title>
 <link>http://search.sys-con.com/node/1195383</link>
 <description>Toronto, Montreal and the Kitchener-Waterloo region (home to BlackBerries) have a lopsided amount of the activity going on in the digital signage sector, but there&#039;s absolutely stuff shaking elsewhere. If you subscribe to Google Alerts you see the daily release from PEI-based ScreenScape --- nice product but enough with the carpet-bombing PR, guys. Anyway, there are other things shaking down east, as well, including news of a rollout in an Atlantic Canada drug chain called Pharmasave.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1195383&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 19 Nov 2009 17:37:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1195383</guid>
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 <title>Marketing Exec Bruce Johnston Says Social Media Will Revive Mutual Fund Sales</title>
 <link>http://search.sys-con.com/node/1186519</link>
 <description>Last year, as imploding credit markets roiled the economy, mutual fund organizations throughout the country took stock of their revenue prospects. It was clear that a change or two was in the wind at Denver’s Old Mutual Investment Partners, too. For Chief Executive Officer, D. Bruce Johnston, one more change was clear: He wanted to do something different.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1186519&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 18 Nov 2009 13:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1186519</guid>
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 <title>Internet Marketing Essentials: 4-Part Series</title>
 <link>http://search.sys-con.com/node/1186522</link>
 <description>Many B2B companies know that they should be incorporating an ongoing social media campaign into their arsenal of tactics to generate leads and sales. But, as a business owner or marketing professional, half the battle is trying to get your head around the social media wave, the crushing amount of information about it, where to even begin, and how to make it all fit into your marketing plans. The great news is that being successful at Internet marketing does not need to be as complicated as others may sometimes make it out to be. It will, however, require some start-up time and dedication to get a solid working plan in place. Here&#039;s the thing. The key to effective and profitable Internet and online marketing requires an integrated approach, utilizing the right tools and applying them with consistent effort.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1186522&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 18 Nov 2009 13:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1186522</guid>
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 <title>Google SPDY Protocol Would Require Mass Change in Infrastructure</title>
 <link>http://search.sys-con.com/node/1191641</link>
 <description>&lt;p&gt;&lt;em&gt;Google’s desire to speed up the web via a new protocol is laudable, but the SPDY protocol would require massive changes across networks to support&lt;/em&gt;&lt;/p&gt;  &lt;p&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/google-logo_2.jpg&quot;&gt;&lt;img title=&quot;google-logo&quot; style=&quot;border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin: 0px 20px 0px 0px; border-right-width: 0px&quot; height=&quot;54&quot; alt=&quot;google-logo&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/google-logo_thumb.jpg&quot; width=&quot;134&quot; align=&quot;left&quot; border=&quot;0&quot; /&gt;&lt;/a&gt;&lt;a href=&quot;http://www.arstechnica.com&quot;&gt;ArsTechnica&lt;/a&gt; had an interesting article on one of &lt;a href=&quot;http://www.google.com&quot;&gt;Google’s&lt;/a&gt; latest projects, &lt;a href=&quot;http://arstechnica.com/web/news/2009/11/spdy-google-wants-to-speed-up-the-web-by-ditching-http.ars&quot;&gt;a new web protocol designed to replace HTTP called SPDY&lt;/a&gt;. &lt;/p&gt;  &lt;blockquote&gt;   &lt;p&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/blockquote_2.gif&quot;&gt;&lt;img title=&quot;blockquote&quot; style=&quot;border-top-width: 0px; display: inline; border-left-width: 0px; border-bottom-width: 0px; margin-left: 0px; margin-right: 0px; border-right-width: 0px&quot; height=&quot;28&quot; alt=&quot;blockquote&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/blockquote_thumb.gif&quot; width=&quot;46&quot; align=&quot;left&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; SPDY uses a single SSL-encrypted session between a browser and a client, and then compresses all the request/response overhead. The requests, responses, and data are all put into frames that are multiplexed over the one connection. This makes it possible to send a higher-priority small file without waiting for the transfer of a large file that&#039;s already in progress to terminate. Compressing the requests is helpful in typical ADSL/cable setups, where uplink speed is limited. For good measure, unnecessary and duplicated headers in requests and responses are done away with. SPDY also includes real server push and a &quot;server hint&quot; feature.&lt;/p&gt; &lt;/blockquote&gt;  &lt;p&gt;Having recently emerged from a trip into the world of service-providers and its associated protocols, the description of SPDY immediately brought to mind other asynchronous, message-oriented protocols such as SIP and DIAMETER. It therefore made me seriously consider the kind of massive changes that would be required to support such a protocol across all data center components: security, &lt;a title=&quot;&quot; href=&quot;http://www.f5.com/glossary/load-balancing.html&quot; rel=&quot;&quot;&gt;load balancing&lt;/a&gt;, acceleration, web servers, application servers, caches. Basically any network intermediary based on the premise of a strict request-reply, synchronous behavior would likely need radical changes to its core protocol handling systems. &lt;/p&gt;  &lt;p /&gt;  &lt;hr style=&quot;color: #c0c0c0&quot; width=&quot;100%&quot; noshade=&quot;noshade&quot; /&gt;&lt;strong&gt;MAJOR DIFFERENCES BETWEEN SPDY and HTTP &lt;/strong&gt;  &lt;hr style=&quot;color: #c0c0c0&quot; width=&quot;100%&quot; noshade=&quot;noshade&quot; /&gt;  &lt;p /&gt;  &lt;p&gt;SPDY, as described, is asynchronous and message-oriented. Like DIAMETER, SPDY would allow multiple requests per connection, effectively turning a single connection designed to be used and then closed into a long-lived connection. This is more along the lines of a SIP connection which is initiated and held open until the session is terminated.This is very different from the HTTP model in which connections are opened and closed within fairly short time intervals and are not expected to be held open for exceedingly long periods of time. SPDY thus eliminates the overhead associated with opening and closing many connections and the negative impact that has on application performance. &lt;/p&gt;  &lt;p&gt;The current &lt;a href=&quot;http://dev.chromium.org/spdy/spdy-protocol&quot;&gt;draft of the SPDY protocol&lt;/a&gt; states that “from the perspective of the server business logic or application API, nothing has changed”. But from the perspective of the infrastructure that needs to process the protocol, &lt;em&gt;everything&lt;/em&gt; changes. &lt;/p&gt;  &lt;blockquote&gt;   &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;     &lt;div style=&quot;background: #ebd3d3; width: 100%&quot;&gt;&lt;strong&gt;KEY CHANGES TO HTTP HEADERS&lt;/strong&gt;&lt;/div&gt;    &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;The following  are directly from the draft of the SPDY protocol and document the changes from HTTP to SPDY&lt;/blockquote&gt;  &lt;blockquote&gt;   &lt;p&gt;&lt;strong&gt;REQUEST CHANGES&lt;/strong&gt;&lt;/p&gt; &lt;/blockquote&gt;  &lt;ul&gt;   &lt;ul&gt;     &lt;li&gt;The first line of the request is unfolded into name/value pairs like other HTTP headers.  The names of the first line fields are &lt;code&gt;method&lt;/code&gt;, &lt;code&gt;url&lt;/code&gt;, and &lt;code&gt;version&lt;/code&gt;.  These keys are required to be present.  The &#039;url&#039; is the fully-qualified URL, containing protocol, host, port, and path.&lt;/li&gt;      &lt;li&gt;HTTP request headers are compressed.  This is accomplished by compressing all data sent by the client with gzip encoding.&lt;/li&gt;      &lt;li&gt;&lt;code&gt;Content-length&lt;/code&gt; is not a valid header. &lt;/li&gt;      &lt;li&gt;Chunked encoding is no longer valid.&lt;/li&gt;   &lt;/ul&gt; &lt;/ul&gt;  &lt;blockquote&gt;   &lt;p&gt;&lt;strong&gt;RESPONSE CHANGES&lt;/strong&gt;&lt;/p&gt; &lt;/blockquote&gt;  &lt;ul&gt;   &lt;ul&gt;     &lt;li&gt;The response status line is unfolded into name/value pairs like other HTTP headers.  The names of the status line are &lt;code&gt;status &lt;/code&gt;and &lt;code&gt;version&lt;/code&gt;.  These keys are required to be present&lt;/li&gt;      &lt;li&gt;&lt;code&gt;Content-length&lt;/code&gt; is no longer valid. &lt;/li&gt;      &lt;li&gt;Chunked encoding is no longer valid.&lt;/li&gt;   &lt;/ul&gt; &lt;/ul&gt;  &lt;blockquote&gt;   &lt;p&gt;These changes would have a huge impact on infrastructure solutions, many of which rely on URI or HTTP headers (custom and standardized) to perform specific actions such as blocking, scanning, persistence (server affinity), or routing. The requirement that SPDY be transported via SSL has its own, well understood impact on infrastructure and is already dealt with by most devices, but SPDY also requires that headers are compressed via gzip. This means every intermediary requiring to perform some action based on the headers will need to decompress, process, and then likely &lt;em&gt;recompress&lt;/em&gt; the headers before sending it on to the next hop. Coupling required compression with SSL would not only require support on all relevant infrastructure but will also likely reintroduce latency that could offset some of the performance gains claimed by testing of SPDY thus far. &lt;/p&gt; &lt;/blockquote&gt;  &lt;ul&gt;   &lt;ul /&gt; &lt;/ul&gt;  &lt;blockquote&gt;   &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;    &lt;div style=&quot;background: #ebd3d3; width: 100%&quot;&gt;&lt;strong&gt;SINGLE-CONNECTION: LONG LIVED SESSIONS&lt;/strong&gt; &lt;/div&gt;    &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;    &lt;p&gt;That all communication would essentially flow between the client and server over a single connection also poses a challenge for intermediaries that perform any kind of analysis or are required to act on the data exchanged. Load balancers, for example, are not generally designed to handle switching of messages in what becomes a 1:N connection:server scenario. The protocol could likely be supported as is by most load balancing solutions on a strictly layer 4 load balancing basis but advanced features that take advantage of application-aware capabilities such as message header and payload value routing (content-based routing) as well as egress functionality like Data Leak Prevention (DLP) would be much more difficult to implement, if not impossible for some solutions. This capability actually sounds a lot like HTTP pipelining on the request side. &lt;/p&gt;    &lt;p&gt;The single, long-lived connection would have more of an impact on the overall architecture and capacity planning. In some respects it would be easier, as there would be an easy 1:1 ratio between users and connections. But because each user is effectively being handed dedicated compute resources, this would actually change the resource consumption model on servers and make it more difficult to support high volumes of users without building out a scalable infrastructure.  &lt;/p&gt;    &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;    &lt;div style=&quot;background: #ebd3d3; width: 100%&quot;&gt;&lt;strong&gt;ASYNCHRONOUS EXCHANGE OF MESSAGES&lt;/strong&gt;&lt;/div&gt;    &lt;hr width=&quot;100%&quot; color=&quot;#680000&quot; noshade=&quot;noshade&quot; /&gt;    &lt;p&gt; Further complicating the ability of infrastructure solutions to handle SPDY is its definition as asynchronous. Essentially asynchronous protocols do not enforce order of replies. That means a client could send three requests in a row without waiting for a response and the server could send back the response in a completely different order. Again, from the draft SPDY protocol: &lt;/p&gt;    &lt;p&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/blockquote_4.gif&quot;&gt;&lt;img title=&quot;blockquote&quot; style=&quot;border-right: 0px; border-top: 0px; display: inline; margin-left: 0px; border-left: 0px; margin-right: 0px; border-bottom: 0px&quot; height=&quot;28&quot; alt=&quot;blockquote&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/e4ce6cd5d41f_63B8/blockquote_thumb_1.gif&quot; width=&quot;46&quot; align=&quot;left&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;em&gt;Because TCP provides a single stream of data on which SPDY multiplexes multiple logical streams, it is important for &lt;font color=&quot;#ff0000&quot;&gt;clients and servers to interleave data messages&lt;/font&gt; for concurrent sessions.&lt;/em&gt;&lt;/p&gt;    &lt;p&gt;This may not sound like a problem, but for infrastructure that is optimized to handle HTTP and has been built around its implicit behavior this would require changes to the core networking stacks on most devices. In a typical HTTP scenario a request is received, the infrastructure solution processes any applicable ingress policies, and then initiates a connection to the appropriate server and waits for a response. It  appears that with SPDY, like DIAMETER, the infrastructure still processes any applicable ingress policies and initiates a connection but does not necessarily wait for a reply as it might need to act upon the next incoming message. &lt;/p&gt;    &lt;p&gt;This means a single network “session” would need to carefully track multiple incoming requests and outgoing responses at the same time on a per connection basis. This is not something most infrastructure is typically prepared to handle. Combined with the possibility that different requests may need to be routed to different servers within the infrastructure, this complicates the nature of application delivery and load balancing and could have a huge impact on the costs associated with cloud computing. Long lived sessions/connections initiated on secondary or tertiary servers launched to handle temporary capacity increases &lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/10/16/putting-a-price-on-uptime.aspx&quot;&gt;could hold open those connections long enough to incur excess charges&lt;/a&gt; that are unnecessary. &lt;/p&gt;    &lt;p&gt; &lt;/p&gt;    &lt;p&gt;Also similar to DIAMETER is the inclusion of a “real server push” feature. The ability of a server to act like a client and vice-versa is inherent in DIAMETER and this reverse flow of traffic is not something most infrastructure is prepared to process. &lt;/p&gt; &lt;/blockquote&gt;  &lt;hr style=&quot;color: #c0c0c0&quot; width=&quot;100%&quot; noshade=&quot;noshade&quot; /&gt;&lt;strong&gt;THE IMPACT ON INFRASTRUCTURE&lt;/strong&gt;   &lt;hr style=&quot;color: #c0c0c0&quot; width=&quot;100%&quot; noshade=&quot;noshade&quot; /&gt;  &lt;p&gt;Any infrastructure solution that is heavily focused on application layer (HTTP) processing for any purpose would likely need to make radical changes to its core networking and processing engines. Some solutions, particularly those tasked with load balancing and scaling existing message-based protocols may already be capable of supporting a protocol like SPDY. Whether the &lt;a href=&quot;http://www.f5.com/solutions/industry/telecom/&quot;&gt;solutions that support DIAMETER and SIP load balancing&lt;/a&gt; and scalability could support SPDY without modification is highly dependent on whether support for the service-provider focused protocols is based on an underlying generic &lt;a href=&quot;http://www.f5.com/pdf/white-papers/message-based-load-balancing-wp.pdf&quot;&gt;message-based implementation&lt;/a&gt; [PDF] or a protocol-specific implementation. The latter would be difficult to adapt to a new protocol while the former would be more easily extended to specifically support the requirements of new message-oriented protocols. &lt;/p&gt;  &lt;p&gt;But that’s only &lt;a href=&quot;http://www.f5.com/glossary/load-balancing.html&quot;&gt;load balancing&lt;/a&gt; and scalability. There are many other infrastructure devices that are used to secure, monitor, accelerate, and otherwise manage HTTP that would need to be updated to handle such a new protocol. The upheaval across data centers would likely be on par with the anticipated challenges associated with &lt;a href=&quot;http://devcentral.f5.com/weblogs/f5news/archive/2009/11/09/no-ipv4-for-you.aspx&quot;&gt;mass migration from IPv4 to IPv6&lt;/a&gt;. Like that migration, however, support for both SPDY and HTTP could be achieved through the use of translating gateways; infrastructure capable of supporting both SPDY and HTTP or able to translate between the two could be utilized to enable a smoother transition. &lt;/p&gt;  &lt;p&gt;While it’s a fascinating and exciting notion, the introduction of a completely new protocol to replace HTTP seems more academic than realistic. More realistic would be for gradual implementation through adaptation of SPDY’s core concepts into the next generations of HTTP until HTTP is indistinguishably from a protocol such as SPDY. Making modifications and improvements to HTTP would be an evolutionary step rather than the revolutionary change implied with SPDY that would be almost &lt;em&gt;too&lt;/em&gt; disruptive to adopt. &lt;/p&gt;  &lt;p&gt;That said, not everything that comes out of Google Labs is adopted as an industry wide solution. It’s an experimental environment and a good one at that. What may come out of the SPDY project may well in fact be changes to HTTP rather than the presentation of a new, radically different protocol. Regardless, SDPY and Google’s efforts have people talking about what’s wrong with HTTP and how it might be fixed and that conversation is one we’ve probably needed to have for quite some time now. &lt;/p&gt;  &lt;p&gt;You can read more about the tools Google offers and general problems with web performance at &lt;a href=&quot;http://code.google.com/speed/&quot;&gt;Google’s “Let’s Make the Web Faster” site&lt;/a&gt;. &lt;/p&gt;  &lt;p&gt; &lt;/p&gt;  &lt;p&gt;&lt;a href=&quot;http://twitter.com/lmacvittie&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;Follow me on Twitter&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/125/o_twitt-twoo-icon.png&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a title=&quot;Follow F5 Networks on Twitter&quot; href=&quot;http://tweepml.org/F5-Networks-Tweeple/&quot;&gt;&lt;img height=&quot;18&quot; src=&quot;http://tweepml.org/s/tweepml16.png&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a title=&quot;Follow F5 DevCentral on Twitter&quot; 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border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px&quot; height=&quot;18&quot; alt=&quot;friendfeed&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/InfrastructureasaServiceHowcontextawares_69CD/friendfeed_3.jpg&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a href=&quot;http://www.facebook.com/lmacvittie&quot;&gt;&lt;img style=&quot;border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px&quot; height=&quot;18&quot; alt=&quot;icon_facebook&quot; src=&quot;http://devcentral.f5.com/weblogs/images/devcentral_f5_com/weblogs/macvittie/WindowsLiveWriter/InfrastructureasaServiceHowcontextawares_69CD/icon_facebook_4.png&quot; width=&quot;18&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;/p&gt;  &lt;p&gt;&lt;a title=&quot;Subscribe using any feed reader!&quot; href=&quot;http://www.addthis.com/feed.php?pub=lmacvittie&amp;amp;h1=http%3A%2F%2Fdevcentral.f5.com%2Fweblogs%2Fmacvittie%2FRss.aspx&amp;amp;t1=&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;AddThis Feed Button&quot; src=&quot;http://s9.addthis.com/button1-fd.gif&quot; width=&quot;125&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;a title=&quot;Bookmark and Share&quot; onclick=&quot;window.open(&#039;http://www.addthis.com/bookmark.php?wt=nw&amp;amp;pub=lmacvittie&amp;amp;url=&#039;+encodeURIComponent(location.href)+&#039;&amp;amp;title=&#039;+encodeURIComponent(document.title), &#039;addthis&#039;, &#039;scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100&#039;); return false;&quot; href=&quot;http://www.addthis.com/bookmark.php&quot; target=&quot;_blank&quot;&gt;&lt;img height=&quot;18&quot; alt=&quot;Bookmark and Share&quot; src=&quot;http://s9.addthis.com/button1-share.gif&quot; width=&quot;125&quot; border=&quot;0&quot; /&gt;&lt;/a&gt; &lt;script type=&quot;text/javascript&quot; src=&quot;http://track.mybloglog.com/js/jsserv.php?mblID=2008070914270355&quot;&gt;&lt;/script&gt;&lt;/p&gt;  &lt;p&gt;Related blogs &amp;amp; articles: &lt;/p&gt;  &lt;ul&gt;   &lt;li&gt;&lt;a href=&quot;http://arstechnica.com/web/news/2009/11/spdy-google-wants-to-speed-up-the-web-by-ditching-http.ars&quot;&gt;SPDY: Google wants to speed up the web by ditching HTTP&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/05/27/i-am-wondering-why-not-all-websites-enabling-this-great.aspx&quot;&gt;I am wondering why not all websites enabling this great feature GZIP?&lt;/a&gt;&lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/10/07/long-lived-ajax.aspx&quot;&gt;Long Live(d) AJAX&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://www.f5.com/pdf/white-papers/message-based-load-balancing-wp.pdf&quot;&gt;Message-Based Load Balancing: Scaling Diameter, RADIUS, and Message-Oriented Protocols&lt;/a&gt; [White Paper, PDF] &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://www.slideshare.net/DSorensenCPR/f5-networks-scaling-mobile-infrastructures-with-bigip&quot;&gt;Scaling Mobile Infrastructures with BIG-IP Solutions&lt;/a&gt; [SlideShare presentation] &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/04/23/jedi-mind-tricks-http-request-smuggling.aspx&quot;&gt;Jedi Mind Tricks: HTTP Request Smuggling&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/04/02/http-pipelining-a-security-risk-without-real-performance-benefits.aspx&quot;&gt;HTTP Pipelining: A security risk without real performance benefits&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/10/22/wils-why-does-load-balancing-improve-application-performance.aspx&quot;&gt;WILS: Why Does Load Balancing Improve Application Performance?&lt;/a&gt; &lt;/li&gt;    &lt;li&gt;&lt;a href=&quot;http://devcentral.f5.com/weblogs/macvittie/archive/2009/09/23/concise-guide-to-load-balancing.aspx&quot;&gt;WILS: The Concise Guide to *-Load Balancing&lt;/a&gt; &lt;/li&gt; &lt;/ul&gt;  &lt;p&gt; &lt;/p&gt;  &lt;p&gt;   &lt;/p&gt;&lt;div class=&quot;wlWriterEditableSmartContent&quot; id=&quot;scid:0767317B-992E-4b12-91E0-4F059A8CECA8:67c9bbb7-4281-414f-8c88-8d6d2ec00d3f&quot; style=&quot;padding-right: 0px; display: inline; padding-left: 0px; float: none; padding-bottom: 0px; margin: 0px; padding-top: 0px&quot;&gt;Technorati Tags: &lt;a href=&quot;http://technorati.com/tags/MacVittie&quot; rel=&quot;tag&quot;&gt;MacVittie&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/F5&quot; rel=&quot;tag&quot;&gt;F5&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/Google&quot; rel=&quot;tag&quot;&gt;Google&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/SPDY&quot; rel=&quot;tag&quot;&gt;SPDY&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/HTTP&quot; rel=&quot;tag&quot;&gt;HTTP&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/infrastructure&quot; rel=&quot;tag&quot;&gt;infrastructure&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/DIAMETER&quot; rel=&quot;tag&quot;&gt;DIAMETER&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/protocols&quot; rel=&quot;tag&quot;&gt;protocols&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/web&quot; rel=&quot;tag&quot;&gt;web&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/internet&quot; rel=&quot;tag&quot;&gt;internet&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/IPv4&quot; rel=&quot;tag&quot;&gt;IPv4&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/IPv6&quot; rel=&quot;tag&quot;&gt;IPv6&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/acceleration&quot; rel=&quot;tag&quot;&gt;acceleration&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/security&quot; rel=&quot;tag&quot;&gt;security&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/load+balancing&quot; rel=&quot;tag&quot;&gt;load balancing&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/application+delivery&quot; rel=&quot;tag&quot;&gt;application delivery&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/application+security&quot; rel=&quot;tag&quot;&gt;application security&lt;/a&gt;,&lt;a href=&quot;http://technorati.com/tags/architecture&quot; rel=&quot;tag&quot;&gt;architecture&lt;/a&gt;&lt;/div&gt;&lt;img src=&quot;http://devcentral.f5.com/weblogs/macvittie/aggbug/6211.aspx&quot; width=&quot;1&quot; height=&quot;1&quot; /&gt;&lt;img src=&quot;http://feeds.feedburner.com/~r/f5/XOwx/~4/6kaARgFaWpM&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1191641&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 18 Nov 2009 09:15:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1191641</guid>
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<item>
 <title>TheLadders.com Recruits 3PAR and Saves on Storage</title>
 <link>http://search.sys-con.com/node/1180778</link>
 <description>3PAR, the leading global provider of utility storage, announced that TheLadders.com cut their total cost of storage in half by replacing their legacy storage infrastructure with 3PAR Utility Storage. The online job search website deployed 3PAR Utility Storage in conjunction with server virtualization from VMware as part of a datacenter virtualization initiative. This initiative reduced the company’s storage capacity requirements by 66%, which also reduced storage administration time. In addition, by consolidating onto a single, highly virtualized 3PAR InServ Storage Server, TheLadders.com was able to eliminate the use of separate arrays for different applications and reliance on costly consulting services.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1180778&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 11 Nov 2009 11:00:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1180778</guid>
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 <title>The Process Of Search Engine Optimization</title>
 <link>http://search.sys-con.com/node/961878</link>
 <description>How to find and select Keywords: Remember this is a start-up&#039;s guide the science of keyword research is so vast that only this step can take so much time and effort of a newbie that he might give up the field after few mismanaged projects or might get stuck into never ending reading and learning process. To keep things simple and straight I will present here the most obvious and necessary steps here and as our knowledge will grow I will introduce more advanced methods, tools and tips. But do not worry for now, if you do the things correctly you will get results motivational enough to keep your spirits up.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/961878&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 10 Nov 2009 01:15:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/961878</guid>
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 <title>Create SEO Plan</title>
 <link>http://search.sys-con.com/node/1181434</link>
 <description>&lt;p&gt;&lt;strong&gt;Learn How To Create SEO Plan:&lt;/strong&gt; Following are the steps that I think are crucial in any SEO plan or strategy. The article will a little longer than usual, but I believe it will be noteworthy and helpful to most of the people. Let&#039;s start the SEO plan.&lt;/p&gt;
&lt;h1&gt;Competitive Analysis:&lt;/h1&gt;
&lt;p&gt;Competitive analysis is one such step you should take in the very beginning of your SEO efforts. It should be right at the top of your to-do list, along with keyword analysis and tagging your web site. In fact, you should probably do a competitive analysis even before you begin tagging your site. Get a list of 3 of your major competitors and note the following points:&lt;/p&gt;
&lt;h1&gt;Site rankings:&lt;/h1&gt;
&lt;ul&gt;
&lt;li&gt;Page saturation: How many of the competition’s pages are indexed?&lt;/li&gt;
&lt;li&gt;Page titles&lt;/li&gt;
&lt;li&gt;Meta data&lt;/li&gt;
&lt;li&gt;Site design&lt;/li&gt;
&lt;li&gt;A robots.txt file&lt;/li&gt;
&lt;li&gt;Content quality and quantity&lt;/li&gt;
&lt;li&gt;Link quality and quantity&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 20px; font-weight: bold;&quot;&gt;Prioritizing pages:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;You should realize that not every part/page of your website requires equal amount of work and attention. Similarly, if you have a long list of products then you should focus on high demand product pages first and then move on to other product pages or conversely if you can not manage the high competition at the beginning then you should focus on those products which have demand but less competition; however it all depends on your overall plan but make a decision first and then stick to it, so that you can always know what is working and what not.&lt;/p&gt;
&lt;h1&gt;Site assessment:&lt;/h1&gt;
&lt;p&gt;Your SEO assessment should be a document that outlines the current standing of the main SEO elements of each page. It should contain columns for the element of the site you’re assessing, the current status of that element, what needs to be improved in that element, and the deadline for improvement. It’s also helpful if you have a check box next to each item that can be marked when improvements are completed and a column for follow-up, because SEO is a never-ending process. The elements that should be considered during an assessment include:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Site/page tagging:&lt;/strong&gt; The meta tags that are included in the coding of your web site&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Page content:&lt;/strong&gt; How fresh is your content? How relevant is it? How often is it updated? And how much content is there?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Site links:&lt;/strong&gt; links to be in-context, meaning the link must come from or lead to a site that is relevant to the page that is being indexed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Site map :&lt;/strong&gt; make sure it’s accurate and up to date.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 20px; font-weight: bold;&quot;&gt;Note the strategies you plan to use:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;It include strategies that can be efforts such as submitting your site or pages from your site to directories &amp;nbsp;manually and planning the content you’ll use to draw search crawlers, or they can be keyword marketing plans or pay-per-click programs you plan to use. Also be sure to include a time line for the testing and implementation of those efforts as well as for regular follow-ups.&lt;/p&gt;
&lt;h1&gt;Follow-up:&lt;/h1&gt;
&lt;p&gt;Follow-up is also an essential part of your SEO plan. Give your plan at least three months but no more than six between checkups.&lt;/p&gt;
&lt;h1&gt;User experience:&lt;/h1&gt;
&lt;p&gt;User experience is a little harder to quantify than other site-ranking elements. It’s easy to say that users will find your site simple to use, that they will find the information or products that they’re seeking, or that they will have reason to return to your site. But in practice, that’s a little more difficult to achieve.&lt;/p&gt;
&lt;h1&gt;Site interactivity:&lt;/h1&gt;
&lt;p&gt;We now live in the Interactive Age. Most of us want to interact with the web sites we’re visiting. That interaction might take the form of a poll, the ability to comment on a blog post, the downloading of a file, or even a game that relates to the site content. No matter what the type of interaction, users expect it, and search crawlers look for it.&lt;/p&gt;
&lt;p&gt;Why is interaction so important? Simple. If you can influence a user to interact with your site, you have more of a chance of gaining a goal conversion. Goal conversions are the completion of some form of activity designed to gather further information about your user. A goal conversion can be something as simple as enticing users to sign up for a newsletter, or it can be more specific, like persuading them to make purchases.&lt;/p&gt;
&lt;p&gt;Interactive forums: When you’re creating your web-site content, consider interactive forums. If you’re adding articles to your site, give users a forum in which they can respond to the article, or a comments section. This leads to more frequent updates of your content, which search crawlers love. The result? &amp;nbsp;An interactive relationship with your web-site users will keep them coming back, and give an extra boost to your search engine ranking.&lt;/p&gt;
&lt;h1&gt;Navigation:&lt;/h1&gt;
&lt;p&gt;Take the time to design a navigational structure that’s not only comfortable for your users, but is also crawler-friendly.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Caution about cookies:&lt;/strong&gt; Any navigation that requires cookies will cause the crawler to be unable to index the pages.&lt;/p&gt;
&lt;h1&gt;Understanding entry and exit pages:&lt;/h1&gt;
&lt;p&gt;Although this aspect is a part of another topic i.e. Landing Page Optimization, but you should note that in your SEO plan about your top landing pages and how do you want to improve them. [You can find separate tutorials on Landing Pages and How to Optimize them on this very site, kindly check this: Landing Page Optimization]&lt;/p&gt;
&lt;h1&gt;Creating great content:&lt;/h1&gt;
&lt;p&gt;Two points should be kept in focus while developing content contemplating and completing. Great content starts with the right keywords and phrases. Select no more than three keywords or phrases to include in the content on any one of your web pages. Have a keyword density of 5 to 7 percent the freshness and focus of your content is also important. Also remember to write powerful page titles with compelling calls to action.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Using blogs:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;One reason many companies began using blogs on their web sites was that blogs are updated frequently and they’re highly focused on a specific topic. This gives search engines new, relevant content to crawl, and crawlers love that.&lt;/p&gt;
&lt;p&gt;Consider implementing a content strategy that includes regularly adding more focused content or expanding your content offerings. It doesn’t have to be a blog, but news links on the front page of the site, regularly changing articles, or some other type of changing content will help gain the attention of a search engine crawler. Don’t just set these elements up and leave them, however. You also have to carry through with regular updates.&lt;/p&gt;
&lt;h1&gt;Keep the links included in the content active:&lt;/h1&gt;
&lt;p&gt;Dynamic content links can occasionally break. Be sure you’re checking this element of your content on a regular basis and set up some kind of a user-feedback loop so broken links can be reported to your webmaster.&lt;/p&gt;
&lt;h1&gt;Graphics:&lt;/h1&gt;
&lt;p&gt;Images or graphics on your web site are essential. You’re not going to be happy with using plain text instead of that cool new logo you had designed for your company, and neither are your users. They want to see pictures.&lt;/p&gt;
&lt;p&gt;One technique that will help your SEO make use of graphics on your site is to tag those graphics with alt tags inside the img tags.&lt;/p&gt;
&lt;p&gt;You want to tag your images as part of your SEO strategy for two reasons. First, crawlers cannot index &amp;nbsp;images for a search engine (with an exception, which is covered shortly). The crawler “sees” the image and moves on to the text on the page. Therefore, something needs to take the place of that image, so the crawler can index it. That’s what the alternative text does. If this text includes your keywords, and the image is near text that also includes the keywords, then you add credibility to your site in the logic of the crawler.&lt;/p&gt;
&lt;h1&gt;Duplicate content:&lt;/h1&gt;
&lt;p&gt;If you must use content that’s not original, or if you must have multiple copies of content on your web site, there is a way to keep those duplications from adversely affecting your search rankings. By using the &amp;lt;robots.txt&amp;gt; or &amp;lt;noindex&amp;gt; tags, you can prevent duplicated pages from being indexed by the search engine. That small tag of code tells the search engine not to index the page, but to follow the links on the page.&lt;/p&gt;
&lt;h1&gt;Internal and external links:&lt;/h1&gt;
&lt;p&gt;Links can be incoming, outgoing, or internal.&lt;/p&gt;
&lt;h1&gt;Using Internal Links:&lt;/h1&gt;
&lt;p&gt;One linking strategy that’s often overlooked is internal linking. Internal links are those that lead people from one page to another within your web site. This is different from the navigational structure. Internal links are more natural links that occur in the text on your web pages. Without a good internal linking strategy, you run the risk of not having your site properly spidered. It’s not enough simply to have a navigational structure or a site map (though site maps help considerably). You should also have links that lead from one element (like a blog post) to other important elements (like an archived article or news clipping on your site), so site visitors find that moving through the information they’re examining on your site is a natural process that takes place without too much difficulty or thought.&lt;/p&gt;
&lt;h1&gt;Getting External Link:&lt;/h1&gt;
&lt;p&gt;Getting links from other websites towards yours is bit time consuming and effort seeking, the techniques require an other article to explain, but I will list common methods to acquire links.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Requesting Links - You can simply ask other related sites to link to you,if you have link worthy content.&lt;/li&gt;
&lt;li&gt;Writing Articles&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Blogs&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Press Releases&amp;nbsp;&lt;/li&gt;
&lt;li&gt;Affiliate Programs&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;I hope this will give you a good start on your SEO project and you can fine tune you SEO plan later on by experience. Kindly share you comments below and &lt;a href=&quot;http://www.sem-seo-resources.com/node/71&quot; target=&quot;_blank&quot;&gt;If you have got question, ask them here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://feedads.g.doubleclick.net/~a/kiTOrd_bGsxMPDbNgvViur6zVp8/0/da&quot;&gt;&lt;img src=&quot;http://feedads.g.doubleclick.net/~a/kiTOrd_bGsxMPDbNgvViur6zVp8/0/di&quot; border=&quot;0&quot; ismap=&quot;true&quot;&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href=&quot;http://feedads.g.doubleclick.net/~a/kiTOrd_bGsxMPDbNgvViur6zVp8/1/da&quot;&gt;&lt;img src=&quot;http://feedads.g.doubleclick.net/~a/kiTOrd_bGsxMPDbNgvViur6zVp8/1/di&quot; border=&quot;0&quot; ismap=&quot;true&quot;&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class=&quot;feedflare&quot;&gt;
&lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:yIl2AUoC8zA&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=yIl2AUoC8zA&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:7Q72WNTAKBA&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=7Q72WNTAKBA&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:V_sGLiPBpWU&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?i=ytLZ0iKXyc0:wA8VvjJO2Zw:V_sGLiPBpWU&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:qj6IDK7rITs&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=qj6IDK7rITs&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:l6gmwiTKsz0&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=l6gmwiTKsz0&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:gIN9vFwOqvQ&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?i=ytLZ0iKXyc0:wA8VvjJO2Zw:gIN9vFwOqvQ&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=ytLZ0iKXyc0:wA8VvjJO2Zw:TzevzKxY174&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=TzevzKxY174&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src=&quot;http://feeds.feedburner.com/~r/InternetMarketingHub/~4/ytLZ0iKXyc0&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1181434&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 09 Nov 2009 06:20:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1181434</guid>
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 <title>First Lesson In SEO</title>
 <link>http://search.sys-con.com/node/1179200</link>
 <description>Although it is a first lesson in SEO, but believe me, as far as my&amp;nbsp;experience&amp;nbsp;is concerned, this is the lesson that most seo&#039;s learn in the last and the hard way i.e. after many failures. Remember the purpose of SEO is not to SPAM or Dodge search engines nor to fool the internet searcher. SEO is a very responsible task that requires deep thinking and long term focus, rather than short trem benefits.&amp;nbsp; First Lesson: Know Your Audience
&lt;p&gt;The fist and foremost thing that you should focus with all web-site design, the best objective for your site, is to help your visitors achieve a desired result, whether that’s purchasing a product, signing up for a newsletter, or finding the desired information.&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;You should be able to answer these questions i.e. Why people are coming to our site? Where they are coming from? And what they do once they get there?&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;If you do not have clear answers for these yet, my advice is to forget everything for now and solve these seemingly innocent and easy but very diffult and core questions first.&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;em&gt;Next keep in mind the&amp;nbsp;&lt;/em&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;h1&gt;Important Elements of a Website&lt;/h1&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;Search engine optimization is essentially the science of designing your web site to maximize your&amp;nbsp;search engine rankings. This means that all of the elements of your web site are created with the&amp;nbsp;goal of obtaining high search engine rankings. Those elements include:&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Entry and exit pages&lt;/li&gt;
&lt;li&gt;Page titles&lt;/li&gt;
&lt;li&gt;Site content&lt;/li&gt;
&lt;li&gt;Graphics&lt;/li&gt;
&lt;li&gt;Web site structure&lt;/li&gt;
&lt;/ul&gt;
&lt;div&gt;The second imporatant thing is :&lt;/div&gt;
&lt;div&gt;&lt;span style=&quot;font-size: 20px; font-weight: bold; &quot;&gt;Search Engine Criteria&lt;/span&gt;&lt;/div&gt;
&lt;div&gt;
&lt;p&gt;&lt;span style=&quot;font-size: 10px; font-weight: normal; &quot;&gt;Some of the chief criteria by which a search engine crawler determines the rank your site should have in a set of results include:&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot; style=&quot;margin-left:.25in&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Anchor texts&lt;/li&gt;
&lt;li&gt;Site popularity&lt;/li&gt;
&lt;li&gt;Link context&lt;/li&gt;
&lt;li&gt;Topical links&lt;/li&gt;
&lt;li&gt;Title tags&lt;/li&gt;
&lt;li&gt;Keywords&lt;/li&gt;
&lt;li&gt;Site language&lt;/li&gt;
&lt;li&gt;Content&lt;/li&gt;
&lt;li&gt;Site maturity&lt;/li&gt;
&lt;/ul&gt;
&lt;div&gt;Much has been said and written about the definitions of these terms that I have listed above, if you have not yet mastered them fully, do not worry, I will clarify them in detail in coming posts, however if you are curious enough, read my &lt;a href=&quot;http://knol.google.com/k/mohsin-khawaja/internet-marketing/26vwr4yleeanl/4&quot; target=&quot;_blank&quot;&gt;internet&amp;nbsp;marketing&lt;/a&gt;&amp;nbsp;article on Google Knol and other on &lt;a href=&quot;http://hubpages.com/hub/seo-sem-guides&quot; target=&quot;_blank&quot;&gt;SEO&lt;/a&gt;&amp;nbsp;at Hubpages.&lt;/div&gt;
&lt;div&gt;If you have read these articles and you have questions, feel free to ask them in the commnets below, and I will try to answer them one by one. Thanks&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://feedads.g.doubleclick.net/~a/WfKPC3f8wGEPjI-NRySqHV6CODA/0/da&quot;&gt;&lt;img src=&quot;http://feedads.g.doubleclick.net/~a/WfKPC3f8wGEPjI-NRySqHV6CODA/0/di&quot; border=&quot;0&quot; ismap=&quot;true&quot;&gt;&lt;/img&gt;&lt;/a&gt;&lt;br/&gt;
&lt;a href=&quot;http://feedads.g.doubleclick.net/~a/WfKPC3f8wGEPjI-NRySqHV6CODA/1/da&quot;&gt;&lt;img src=&quot;http://feedads.g.doubleclick.net/~a/WfKPC3f8wGEPjI-NRySqHV6CODA/1/di&quot; border=&quot;0&quot; ismap=&quot;true&quot;&gt;&lt;/img&gt;&lt;/a&gt;&lt;/p&gt;&lt;div class=&quot;feedflare&quot;&gt;
&lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:yIl2AUoC8zA&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=yIl2AUoC8zA&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:7Q72WNTAKBA&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=7Q72WNTAKBA&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:V_sGLiPBpWU&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?i=EUrCkEc1IF4:Grjc-Pku56I:V_sGLiPBpWU&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:qj6IDK7rITs&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=qj6IDK7rITs&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:l6gmwiTKsz0&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=l6gmwiTKsz0&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:gIN9vFwOqvQ&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?i=EUrCkEc1IF4:Grjc-Pku56I:gIN9vFwOqvQ&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt; &lt;a href=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?a=EUrCkEc1IF4:Grjc-Pku56I:TzevzKxY174&quot;&gt;&lt;img src=&quot;http://feeds.feedburner.com/~ff/InternetMarketingHub?d=TzevzKxY174&quot; border=&quot;0&quot;&gt;&lt;/img&gt;&lt;/a&gt;
&lt;/div&gt;&lt;img src=&quot;http://feeds.feedburner.com/~r/InternetMarketingHub/~4/EUrCkEc1IF4&quot; height=&quot;1&quot; width=&quot;1&quot;/&gt;&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1179200&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 09 Nov 2009 02:42:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1179200</guid>
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 <title>Mac File Recovery</title>
 <link>http://search.sys-con.com/node/1169439</link>
 <description>HFS Wrapper is a popular and reliable Mac OS X file system. The HFS+ volume could be made to contain within the HFS file system volume in a way that make it look like the HFS volume and not the HFS+ volume to your system&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1169439&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 05 Nov 2009 12:30:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1169439</guid>
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 <title>Commercial and OpenSource OCR Softwares</title>
 <link>http://search.sys-con.com/node/1173727</link>
 <description>SimpleOCR is the popular freeware OCR software with hundreds of thousands of users worldwide.  SimpleOCR is also a royalty-free OCR SDK for developers to use in their custom applications. If you have a scanner and want to avoid retyping your documents, SimpleOCR is the fast, free way to do it.  The SimpleOCR freeware is 100% free and not limited in any way.  Anyone can use SimpleOCR for free–home users, educational institutions, even corporate users. Our own freeware OCR application provides acceptable accuracy for those who just need to convert a few pages and can’t justify the cost of commercial OCR software.  Developers can use the command-line and SDK versions to integrate SimpleOCR with their custom applications.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1173727&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 05 Nov 2009 12:30:00 EST</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1173727</guid>
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 <title>Blocks to Profitable Behavior</title>
 <link>http://search.sys-con.com/node/1164729</link>
 <description>I recently added 20 yards of distance to every club in my golf bag with no effort whatsoever (and the chipping now is sublime). For the non-golfers out there, this is quite a significant improvement. I have played the game for about 15 years achieved a reasonable standard and plateaued, content in the knowledge that I know enough to be competitive and to enjoy myself. Over the years I have taken, on average, two lessons per year, read copious amounts in magazines, watched my heroes on the TV, dreamed of faultless rounds, practiced my bad habits at the driving-range and, of course, played once a week.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1164729&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 16:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1164729</guid>
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 <title>Service Activator &amp; Transaction</title>
 <link>http://search.sys-con.com/node/1154178</link>
 <description>We process about 300 messages / second in our application. The Service Activator pattern has been very helpful to fork off and distribute processing of messages. We fork off messages to a JMS queue for processing. In some cases, the forked off messages need to run inside the same transaction of the caller and JMS helps us achieve this.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1154178&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 15:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1154178</guid>
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 <title>Is Your Vocabulary Costing You Money?</title>
 <link>http://search.sys-con.com/node/1148130</link>
 <description>By Tom Hopkins
When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attach emotions to some of these words. For example, let&amp;#8217;s consider the words, SPRING, SUMMER, AUTUMN, WINTER. Depending on your particular experience, each of those words can generate positive or negative emotions in [...]&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1148130&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 13:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1148130</guid>
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 <title>Alfred Poor’s New Video Reviews</title>
 <link>http://search.sys-con.com/node/1163817</link>
 <description>My long-time former PC Magazine colleague Al Poor has begun his own series of video reviews of consumer products on his YouTube channel here. You can find a new Epson photo printer, the Buffalo Terrastation, and other products. Like my WebInformant.tv series, they are sponsored by the vendor and are short, fact-packed five minute pieces.
 [...]&lt;img alt=&quot;&quot; border=&quot;0&quot; src=&quot;http://stats.wordpress.com/b.gif?host=strom.wordpress.com&amp;blog=37432&amp;post=1434&amp;subd=strom&amp;ref=&amp;feed=1&quot; /&gt;&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1163817&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 11:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1163817</guid>
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 <title>A New Medical Journal Search Tool from DeepDyve</title>
 <link>http://search.sys-con.com/node/1163818</link>
 <description>A new search site is in beta called DeepDyve that has some promise. First, they claim that they index millions of medical papers from paid journals and free sites. The problem in the past is that this content wasn’t too readily available. Yes, there is Medline, but not a very user-friendly tool. Second, getting copies of the papers to read has never been easy, particularly for those of us in the lay community that don’t have medical center accounts or access to medical libraries.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1163818&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 11:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1163818</guid>
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 <title>Business Service Management: Aligning Business &amp; IT</title>
 <link>http://search.sys-con.com/node/1154136</link>
 <description>The result is BSMReview.com, a site which seeks to analyze the best and next practices in business service management from a third-party point of view. The experts that Bill has brought to the site are literally a who&#039;s who of the best and most trusted people in the field: Peter Armstrong, Tom Bishop, Malcolm Fry, Israel Gat, Peter McGarahan, Richard Ptak, and Ken Turbitt. And that&#039;s just for the launch. Bill is recruiting more experts even as I write this. I&#039;d like to get David Williams from Gartner and Jean-Pierre Garbani from Forrester involved as well, but they&#039;re behind the iron walls of the analyst-dom.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1154136&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 10:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1154136</guid>
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 <title>Amartya Sen: The Idea of Justice</title>
 <link>http://search.sys-con.com/node/1154139</link>
 <description>His latest book, The Idea of Justice, is a serious re-examination of the foundations of justice from a global perspective. He speaks of the two definitions of justice in Sanskrit - niti (institutional justice) and nyaya (realized justice) - and how we are too often misled by the utopian vision of ideal justice, only to allow societal injustice all around us in our everyday lives. For Sen, justice must alleviate suffering.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1154139&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 10:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1154139</guid>
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 <title>Now that&#039;s a Da Vinci!</title>
 <link>http://search.sys-con.com/node/1154135</link>
 <description>Poor Leonardo. After losing out to Michelangelo di Lodovico Buonarroti Simoni during his lifetime, he still doesn&#039;t get the credit or recognition his work deserves. Finally, someone trusted their intuition, and bought a sketch which looked to him like a Leonardo, and, lo - it was! His $19000 investment is now worth $150 million.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1154135&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 29 Oct 2009 10:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1154135</guid>
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 <title>Real-Time Search and Five Reasons Why “We” Will Change the Web</title>
 <link>http://search.sys-con.com/node/1157142</link>
 <description>If you don’t understand why the Real Time Web is huge, you will soon. 
Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and will continue [...]&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1157142&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 18:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1157142</guid>
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 <title>New CloudSwitch Blog for Enterprise Cloud Computing</title>
 <link>http://search.sys-con.com/node/1143319</link>
 <description>Welcome to our enterprise cloud computing blog where we&#039;ll share our perspectives on cloud computing trends and best practices for the enterprise. We&#039;re a team with extensive experience in IT software and systems (learn more about us), and we&#039;re passionate about the opportunity that cloud computing offers for fundamentally improving enterprise IT. However, we believe that before the cloud can reach its potential, some innovation needs to take place within the enterprise data center to make cloud computing simple, secure and tightly integrated with existing IT infrastructure. Our mission is to do just that. We tend to see the world from the data center out, unlike much of the innovation around cloud computing to date, which has focused on the cloud as a separate and silo&#039;d environment.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1143319&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 15:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1143319</guid>
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 <title>A Box Life</title>
 <link>http://search.sys-con.com/node/1121447</link>
 <description>A Box Life is a cute idea for QR Codes sponsored by clothing firm Columbia as a recycling initiative. Put a tag on a cardboard box so that when the box is reused you can track the &#039;life&#039; of the box. By snapping the tag and providing your location data or entering the tracking code printed under the tag with your current location via a widget on the website, you update the box&#039;s current location so it can be tracked as it criss-crosses the USA.

&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1121447&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 13:30:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1121447</guid>
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 <title>Wired MIR</title>
 <link>http://search.sys-con.com/node/1150481</link>
 <description>Kooaba&#039;s mobile image recognition (MIR) technology will be used in the November edition of Wired magazine (US) to link print advertisements to online content. Kooaba claims this as a US first.  Oddly enough Wired online are also running a vstory on augmented reality (AR) here. The advantage of using Kooaba&#039;s MIR technology rather than tags as the page-to-promotion link is that MIR can leverage &lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1150481&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 12:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1150481</guid>
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 <title>Personal Branding Book Review by Marshall Goldsmith </title>
 <link>http://search.sys-con.com/node/1079936</link>
 <description>I had the privilege of serving on the Board of the Peter Drucker Foundation (now the Leader to Leader Institute) for ten years. Peter was a pioneer in understanding the impact of knowledge workers in the new economy. He simply defined knowledge workers as ‘people who know more about what they are doing than their boss does’. In a world where knowledge workers are the key to value in most corporations, personal brand management becomes critically important. &lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1079936&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 12:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1079936</guid>
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 <title>Authentic Personal Branding Concept</title>
 <link>http://search.sys-con.com/node/1079938</link>
 <description>&quot;The Secret&quot; was launched by Rhonda Byrne in 2006 and says that thoughts have an energy that attracts like energy and you attract into your life whatever you think about. This tool refers to what Buddha said: &quot;What you have become is the result of what you have thought&quot;. It suggests the following: &quot;your dominant thoughts will find a way to manifest. ...

Whatever you focus on the most is what will be most attracted to your life. ..Once you are aware of this law and how it works, you can start to use it to deliberately attract what you want into your life... Like attracts like...You get what you think about, whether wanted or unwanted...You are a living magnet...You get what you put your energy and focus on...Energy attracts like energy...it has it roots in Quantum Physics.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1079938&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Wed, 28 Oct 2009 11:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1079938</guid>
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 <title>Google Liberates Your Docs</title>
 <link>http://search.sys-con.com/node/1159480</link>
 <description>In a note to the CCIF list, Sam Johnston  informed us that Google too has continued on its promise to liberate our data as part of their Data Liberation Front project. This latest Google effort introduces a new feature that makes it much easier to get your content back out of the Cloud using a tool that lets Google Doc&#039;s users easily &quot;Convert, Zip and Download.&quot; It&#039;s interesting to note that both Microsoft and Google released completing &quot;open&quot; initiatives today with Mircrosoft announcing they are opening the PST format for Outlook. It&#039;s great to see both companies actively battling it out for &quot;Open Cloud&quot; supremacy.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1159480&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 26 Oct 2009 19:31:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1159480</guid>
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 <title>How to Extract Your Contacts from LinkedIn and Facebook</title>
 <link>http://search.sys-con.com/node/1147580</link>
 <description>If you have spent any time online using social networks like LinkedIn or Facebook, you know they can be difficult to grow your network and add contacts. But even harder is the ability to extract your contacts once you have built up a reasonably sized network. None of the social networks makes it very easy to get this information.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1147580&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Mon, 26 Oct 2009 12:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1147580</guid>
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 <title>Ulitzer Provides a Powerful Social Journalism Platform</title>
 <link>http://search.sys-con.com/node/1124529</link>
 <description>Ulitzer provides a powerful social journalism platform for content syndication, bridging the gap between traditional and new media. For rapid awareness of news, articles, blogs and other content, Ulitzer&#039;s keyword tagging enhances searchability and allows targeted audiences to easily find the information they seek. The value of this is magnified with viral syndication on both the Ulitzer network and popular search engines such as Google, Yahoo and Bing, making Ulitzer one of the more effective content publishing sites on the Internet.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1124529&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 25 Oct 2009 08:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1124529</guid>
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 <title>Ulitzer Named &quot;New Media&quot; Partner of Greatly Anticipated iStrategy Event in Berlin</title>
 <link>http://search.sys-con.com/node/1149348</link>
 <description>A new ‘internet’ has been born which can flatten the market place if not managed correctly. New opportunities create greater challenges for any company to stay ahead. Thanks to sites like Ulitzer the corporate world has finally embraced online social media as a real competitive advantage, and the tier ones are now incorporating such initiatives in their 2010 business plans – but who will be left behind?&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1149348&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 20 Oct 2009 23:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1149348</guid>
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 <title>Meh. It&#039;s Just Data.</title>
 <link>http://search.sys-con.com/node/1150416</link>
 <description>There seems to suddenly be a lot of focus on “data” and the ability for users consumers to pack up their data and take it wherever they want. Except for people attached to their i-Thing. I think users of i-Things were approached about the concept but were unable to get past the revelation that there are other “i-Things” out there from other vendors in the first place. Regardless, the core concept appears a laudable goal and rational desire. After all, the data was probably created by the consumer and thus, by most people’s definitions, they own the data. It’s theirs, so they should be able to move it hither and fro at will. But what is “data”?&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1150416&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Tue, 20 Oct 2009 10:15:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1150416</guid>
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 <title>Potomac Tech Wire Social Media 2009 Business and Government Roundtable</title>
 <link>http://search.sys-con.com/node/1145088</link>
 <description>This being predominantly a business-oriented crowd, a few audience surveys revealed things we understand in the DC business community, but perhaps those outside don&#039;t - for example, very few in the audience used iPhones, most had Blackberrys, and therefore the point was made that much opportunity awaits those who tap this underserved mobile application market. Also, it&#039;s apparent that the well-established and financed platforms such as Facebook, Twitter and LinkedIn will likely be around for some time to come, so it&#039;s imperative that businesses invest some time and energy into establishing their strategy for using these channels.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1145088&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 15 Oct 2009 07:45:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1145088</guid>
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 <title>Do-It-Yourself Google Books — A Million Dollar Idea for Amazon?</title>
 <link>http://search.sys-con.com/node/1139958</link>
 <description>Harry Lewis has a terrific post about a $300 do-it-yourself book scanner he saw at the D is for Digitize conference on the Google Book settlement. The plans are available at DIYBookScanner.org,  from Daniel Reetz, the inventor. 

There are lots of personal uses for home-digitized books, so — I ...&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1139958&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Sun, 11 Oct 2009 10:59:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1139958</guid>
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 <title>Confessions of a Ulitzer Addict</title>
 <link>http://search.sys-con.com/node/1123970</link>
 <description>I was quite brazen at first, I just logged straight in not fully understand the ramifications. No thought of what could happen if.......?  Within Days I was affiliated in magazines, aggregated on global sites, people were creating RSS feeds of my content, the whirlwind grew as my page gained traction amongst the community.&lt;p&gt;&lt;a href=&quot;http://search.sys-con.com/node/1123970&quot; target=&quot;_blank&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <pubDate>Thu, 08 Oct 2009 23:00:00 EDT</pubDate>
 <guid isPermaLink="true">http://search.sys-con.com/node/1123970</guid>
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