Google has reportedly told CNET's News.com that no one from the company would speaking to CNET reporters for the next year, in response to a recent CNET article in which Google CEO Eric Schmidt was googled. The CNET report revealed a lot of personal information about Schmidt, including his home address, and was based on information that a reporter simply googled over half an hour's time. The point of the CNET story was to reveal the vast amounts of information, often very private and personal, that can be easily found through google searches today. In the wrong hands, be they criminals, government investigators, or vengefel ex-spouses or ex-business partners, revealing such information raises serious privacy concerns. Google has tried to be an unorthodox company, from the unusual spelling of its name to its coy IPO to its non-sequiter core value of “don’t be evil.”... (more)

The Future of Effective Content Marketing – Long Term Personas

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing. Undoubtedly the above approaches work and if you’re good your conversion rate from blogger contact to content placement can be extremely high. For me, however, there is one critical aspect of all of this work that most are missing and that is that we are overlooking Google’s fu... (more)

Google Translate for Android Now Works With Photos

Google Brush Google is making it even easier to get around a foreign city when you travel. The Google Translate app for Android got a major update allowing you to take a photo of a sign or even a menu, and translate it into another language. Now you never have to sit in a café unable to read the menu and wonder “what is it I just ordered?” Using your phone’s camera, point to the text you want translated, and take a picture. Then freeze the image and swipe the words you want translated. Google can translate the text into Czech, Dutch, English, French, German, Italian, Polish, Portugese, Russian, Spanish, and Turkish. Read the full story at Mashable. ... (more)

Understanding Hyperlocal Advertising For Local Store Marketing

“Hyperlocal” has become a term used to describe advertising which is targeted through a web publication towards a specific consumer audience, in a very small geographic area. By using hyperlocal ads, your business can promote products and services to a local audience that is more likely to be interested. Since 2008, the search results have been showing maps and map listings (aka Local Business Listings). Searching no longer requires someone to add a city and state as part of their search term. The search engines know the locale of the person searching and based on that locale, they will display local results first before national results. This not only applies towards the map listings, but it includes websites. Websites identifying themselves for a specific geography will be included in the local results. Something I have discussed in recent years is the concept of ... (more)

Meraki Announces Cash for Wireless LAN Clunkers Trade-In Program

SAN FRANCISCO, Sept. 9 /PRNewswire/ -- Meraki, the cloud-based wireless networking company, launched its Cash for Wireless LAN Clunkers promotion to assist organizations with aging 802.11b/g networks who want to upgrade to a Meraki 802.11n wireless LAN. The special promotion includes a $150 credit for each access point traded in for a Meraki network. To qualify for Cash for Wireless LAN Clunkers, customers must register with Meraki and make their purchase by September 30, 2009. "We understand that today's economy makes it challenging for organizations that want to upgrade their IT infrastructures," said Ivan Montoya, Vice President of Marketing at Meraki. "So we want to make it easier for them to trade-up from an aging 802.11b/g wireless network to a Meraki 802.11n wireless LAN, the new standard." Meraki's cloud-based technology, the Meraki Cloud Controller, eq... (more)

New iPhone App - First to Introduce 1-Click Job Applications

LONDON, Oct. 22 /PRNewswire/ -- The company that launched TwitterJobSearch (http://www.TwitterJobSearch.com), the first real-time job search engine, for the first time makes its QuickPitch tech platform available with a new iPhone App, "Real-Time Jobs," that is available today in the iTunes store. Although there are many Apps that allow job-seekers to find job offers, this is the first mobile App that allows individuals to find and apply for these jobs with a single tap. Real-Time Jobs App - LINK: http://appsto.re/real-time-jobs With 4.5 billion mobile phone subscribers worldwide, the company felt it was a channel that was too large to ignore. Instead of just making small changes to its web-based products, the company built a complete job search and apply process from the ground up that sits entirely in the cloud. Says company CEO Howard Lee, "Many companies... (more)

ReportsandReports : The Gastrointestinal Market Outlook to 2014: Market Dynamics, Competitive Landscape, Emerging Therapies

DALLAS, March 2, 2010 /PRNewswire/ -- ReportsandReports announce to have The Gastrointestinal Market Outlook to 2014: ( http://www.reportsandreports.com/market-reports/the-gastrointestinal-market-o utlook-to-2014-market-dynamics-com/) Market dynamics, competitive landscape, emerging therapies Market Research Report in its store. (Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.) Gastrointestinal disorders are quite diverse affecting different parts of the alimentary tract such as the pancreas, oropharynx, liver and biliary system and the alimentary canal. Causes of these disorders vary and could include genetic anomalies, the effect of certain toxins and drugs, infections, cancer and often unknown causes. Disorders of the gastrointestinal tract (GIT) ar... (more)

Spreadtrum and Allyes Establish A Strategic Partnership in the Mobile Internet Field

SHANGHAI, Feb. 26, 2012 /PRNewswire-Asis-FirstCall/ -- Spreadtrum Communications, Inc. (NASDAQ: SPRD; "Spreadtrum" or the "Company"), a leading fabless semiconductor provider in China with advanced technology in 2G, 3G and 4G wireless communications standards, and Allyes, a leading comprehensive solution provider of digital interactive marketing in China, have established a partnership to deliver a rich advertising ecosystem to developers deploying applications on Spreadtrum's mobile platforms. Spreadtrum plans to make an Allyes interface available to application developers at the end of this month. Through its digital marketing platform, Allyes provides the integrated services of online advertising agency services, advertising networks, performance marketing, advertising technology solutions, content marketing, mobile marketing and search engine marketing to leadi... (more)

Best Travel Website of 2012 to be Named by Web Marketing Association in 16th Annual WebAward Competition

HARTFORD, Conn., April 18, 2012 /PRNewswire/ -- The Web Marketing Association announces the call for entries for its 16th annual international WebAward Competition for Web site development at www.webaward.org. The WebAwards is the standards-defining competition that sets benchmarks for 96 industries, including travel, airline and hotel & lodging websites, based on the seven criteria of a successful web site. The deadline for the best travel web sites to enter to be judged is May 31, 2012. (Logo:  http://photos.prnewswire.com/prnh/20110322/NY68948LOGO ) Websites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use. Each WebAward entry in the Travel category is judged against other travel entries and then against an overall standard of excellence. "The travel industry is very competitive when it com... (more)

Research and Markets: Australia - Mobile Communications - Handset Market - 2012

Research and Markets (http://www.researchandmarkets.com/research/8l2sv7/australia_mobile) has announced the addition of the "Australia - Mobile Communications - Handset Market" report to their offering. As the smartphone sector in Australia takes off, the handset market has seen a shift towards other vendors such as HTC and Apple. This sector has previously been dominated by Nokia for many years now, but in mid-2012 as the Android market has overtaken the iPhone as the user's choice as the top smartphone. Nokia, Samsung and HTC are all seeing their market share change and with the 4G handset market about to expand as users come off plans the changing brands may see applications and data usage increase once again. While the cost of mobile broadband is still markedly expensive as compared to fixed broadband, increased usage is being led by smartphones as around 60% of... (more)

UPDATE: Nayamode Acquires Mobile On, Significantly Broadens Mobile Solutions Offerings

REDMOND, WA -- (Marketwire) -- 09/05/12 -- Nayamode, a full-service digital marketing firm offering high-impact campaigns and mobile solutions based on smart technology, has acquired Mobile On, an innovative provider of mobile apps and content in Minneapolis, Minn. Nayamode has pioneered many initiatives on the mobile front with campaigns, apps and cloud-based solutions for a broad range of clients including Microsoft, City of Redmond and Conde Nast. The acquisition of Mobile On expands the company's suite of offerings with extensive capabilities for Apple's platform for iPhones and iPads and Google's Android platform across vertical markets in healthcare, industrial equipment, transportation and automotive industries. "Today's rapidly evolving mobile landscape requires a new breed of digital agency that can strategize, create and deliver rich mobile experiences und... (more)